New in Communicate: SMS Campaigns Metrics Enhancements

What’s new

We redesigned the SMS analytics dashboard to present a clearer end-to-end funnel (sent → delivered → failed → engaged → converted).
We added granular delivery status and segment drill-downs, and you can now export reports for deeper analysis.

Why it matters

• Faster, data-driven optimizations

• Pinpoint delivery issues and underperforming segments

• Track engagement and conversion trends to lift ROI

How it works

• View campaign and segment performance in the new dashboard

• Filter by status, time range, and audience; export results for sharing

• Use delivery + engagement insights to iterate copy, timing, and targeting

Availability

Available to all customers using SMS Campaigns.

No additional package required.