New in Pool | Applicant Data Keys

We’ve expanded how applicant data is used in Pool.

Applicant data keys (custom attributes collected during application) are now fully integrated across audience filters, talent profiles, campaign personalization, and Match Score.

What’s new in Pool

Audience filtering using applicant data

You can now build audiences using the same application data you already collect in Hire.

In Pool audience filters:

• In-use applicant data keys appear by title (for example, “Can Lift 70 Lbs” instead of system key names)

• Filters support type-appropriate operators (string, number, boolean, date, multi-select, etc.)

• Audiences can be saved with one or more applicant data filters applied

This allows more precise segmentation based on real application responses.

Unified “talent custom attributes” picker

Worker, prospect, and applicant attributes are now consolidated into a single “talent custom attributes” dropdown.

This simplifies filtering across talent types and ensures existing audiences continue to work seamlessly.

Clear primary value when multiple records exist

If a talent has multiple entries for the same attribute, Pool now defaults to the most recently updated value as the primary value for:

• Audience filtering

• Dynamic campaign personalization

This ensures consistency across targeting and messaging.

Match Score now includes applicant data

Applicant data key responses are now included as inputs into Match Score.

For example:

• Screening question responses

• Job-specific qualification questions

• Structured application data

This helps Match Score better reflect real candidate signals when ranking talent.

How applicant data is now used in Pool

Applicant data supports four core workflows:

1. Audience creation
Segment talent using application responses, internal ratings, or screening outcomes.

2. Talent profile enrichment
View applicant custom attributes directly on Talent Profiles for better visibility into available data.

3. Campaign personalization
Use dynamic fields referencing unified “talent” attributes across worker, prospect, and applicant records.

4. Match Score enrichment
Improve ranking accuracy by incorporating application responses and structured qualification data.

Customer impact

These updates help teams:

• Build higher-quality, more precise audiences

• Retarget past applicants using meaningful qualification signals

• Personalize outreach using application data

• Improve candidate prioritization with stronger match inputs

For recruitment marketing teams, this means more relevant messaging and stronger conversion potential.

Who this is for

Pool users building audiences and running recruitment marketing campaigns, especially customers whose Pool talent profiles primarily contain applicant records.

Availability

This update went GA on February 27, 2026 and is available to all Pool customers.

No feature flag or manual activation is required.

Questions?

If you’d like support refining your audience strategy or optimizing Match Score inputs, please contact your Customer Success Manager or reach out to Support.